[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pomad.cz\/cisla-hovori-za-vse-veganstvi-jako-vynosny-business\/#Article","mainEntityOfPage":"https:\/\/www.pomad.cz\/cisla-hovori-za-vse-veganstvi-jako-vynosny-business\/","headline":"\u010c\u00edsla hovo\u0159\u00ed za v\u0161e: Veganstv\u00ed jako v\u00fdnosn\u00fd business","name":"\u010c\u00edsla hovo\u0159\u00ed za v\u0161e: Veganstv\u00ed jako v\u00fdnosn\u00fd business","description":"Jedn\u00e1 se u vegan\u016f o \u017eivotn\u00ed styl nebo je to pouze m\u00f3dn\u00ed vlna, kter\u00e1 \u010dasem odezn\u00ed? Na tuto ot\u00e1zku si s ur\u010ditost\u00ed odpov\u00edme pravd\u011bpodobn\u011b a\u017e za n\u011bkolik des\u00edtek let. S jistotou ale u\u017e dnes m\u016f\u017eeme \u0159\u00edct, \u017ee aktu\u00e1ln\u011b je vyhled\u00e1v\u00e1n\u00ed \u010dist\u011b rostlinn\u00e9 stravy na vzestupu. Tento etick\u00fd sm\u011br stravov\u00e1n\u00ed st\u00e1le \u010dast\u011bji propaguj\u00ed i celebrity jako […]","datePublished":"2019-12-25","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.pomad.cz\/author\/#Person","name":"","url":"https:\/\/www.pomad.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pomad.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pomad.cz\/wp-content\/uploads\/img_a362523_w4356_t1575710936.jpg","url":"https:\/\/www.pomad.cz\/wp-content\/uploads\/img_a362523_w4356_t1575710936.jpg","height":0,"width":0},"url":"https:\/\/www.pomad.cz\/cisla-hovori-za-vse-veganstvi-jako-vynosny-business\/","about":["Business"],"wordCount":419,"articleBody":"Jedn\u00e1 se u vegan\u016f o \u017eivotn\u00ed styl nebo je to pouze m\u00f3dn\u00ed vlna, kter\u00e1 \u010dasem odezn\u00ed? Na tuto ot\u00e1zku si s ur\u010ditost\u00ed odpov\u00edme pravd\u011bpodobn\u011b a\u017e za n\u011bkolik des\u00edtek let. S jistotou ale u\u017e dnes m\u016f\u017eeme \u0159\u00edct, \u017ee aktu\u00e1ln\u011b je vyhled\u00e1v\u00e1n\u00ed \u010dist\u011b rostlinn\u00e9 stravy na vzestupu. Tento etick\u00fd sm\u011br stravov\u00e1n\u00ed st\u00e1le \u010dast\u011bji propaguj\u00ed i celebrity jako nap\u0159\u00edklad James Cameron, Arnold Schwarzennegger a Jackie Chan. Spole\u010dn\u011b vytvo\u0159ili dokument s n\u00e1zvem The Game Changers (Ti, kte\u0159\u00ed m\u011bn\u00ed sv\u011bt), kter\u00fd propaguje veganstv\u00ed.  O souvislosti velk\u00e9 spot\u0159eby masa a klimatick\u00fd zm\u011bn se objevuj\u00ed \u010detn\u00e9 v\u011bdeck\u00e9 studie. Proto se o nutnosti omezit jeho spot\u0159ebu hovo\u0159\u00ed i na p\u016fd\u011b OSN. Nejv\u011bt\u0161\u00edmi probl\u00e9my jsou p\u0159itom mno\u017estv\u00ed metanu, kter\u00e9 hospod\u00e1\u0159sk\u00e1 zv\u00ed\u0159ata produkuj\u00ed, a velk\u00e1 spot\u0159eba vody. Vegany se ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f nest\u00e1vaj\u00ed ti, kter\u00fdm maso, ml\u00e9ko a vejce nechutn\u00e1. Jsou to lid\u00e9, kter\u00fdm na etice a ekologii z\u00e1le\u017e\u00ed natolik, \u017ee jsou ochotn\u00ed od z\u00e1kladu zm\u011bnit sv\u016fj j\u00eddeln\u00ed\u010dek. Spolu se z\u00e1jmem o vegansk\u00e9 stravov\u00e1n\u00ed, roste i popt\u00e1vka po alternativ\u00e1ch k \u017eivo\u010di\u0161n\u00fdm produkt\u016fm. Co\u017e si \u010d\u00edm d\u00e1l v\u00edce zahrani\u010dn\u00edch ale i \u010desk\u00fdch firem uv\u011bdomuje. N\u011bkter\u00e9 pozm\u011b\u0148uj\u00ed tradi\u010dn\u00ed receptury u sv\u00fdch v\u00fdrobk\u016f, jin\u00e9 vytv\u00e1\u0159\u00ed zcela nov\u00e9 portfolio produkt\u016f. Nejv\u011bt\u0161\u00ed z\u00e1jem je aktu\u00e1ln\u011b o n\u00e1hra\u017eky masa.   Ty nenach\u00e1z\u00ed odbyt pouze mezi vegany a vegetari\u00e1ny. Objevuje se nov\u011b pojem flexitari\u00e1n. Jsou to lid\u00e9, kte\u0159\u00ed se nevzd\u00e1vaj\u00ed masa \u00fapln\u011b. Cht\u011bj\u00ed v\u0161ak z r\u016fzn\u00fdch d\u016fvod\u016f jeho spot\u0159ebu omezit. T\u011bm se od listopadu zavd\u011b\u010dil \u0159et\u011bzec Burger King, kter\u00fd l\u00e1k\u00e1 nejen z\u00e1kazn\u00edky v \u010cesku na Whooper \u2013 burger rostlinn\u00e9ho p\u016fvodu. Dal\u0161\u00edm velk\u00fdm hr\u00e1\u010dem na rostlinn\u00e9 h\u0159i\u0161ti je firma Beyond Meat. Co\u017e m\u016f\u017ee dokl\u00e1dat rychl\u00fd n\u00e1r\u016fst akci\u00ed t\u00e9to spole\u010dnosti z 25 dolar\u016f na 234 dolar\u016f. S prodejem vegetari\u00e1nsk\u00e9ho sortimentu pod zna\u010dkou Garfen Gourmet se da\u0159\u00ed tak\u00e9 zna\u010dce Nestl\u00e9. Nen\u00ed to v\u0161echno ale jen o mase. Z\u00e1jem je tak\u00e9 o dal\u0161\u00ed rostlinn\u00e9 uzeniny, sal\u00e1ty, ml\u00e9ka a s\u00fdry. Lid\u00e9 sleduj\u00ed, jestli je i kosmetika vyroben\u00e1 bez \u017eivo\u010di\u0161n\u00fdch slo\u017eek.                                                                                                                                                                                                                                                                                                                                                                                         4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u010c\u00edsla hovo\u0159\u00ed za v\u0161e: Veganstv\u00ed jako v\u00fdnosn\u00fd business","item":"https:\/\/www.pomad.cz\/cisla-hovori-za-vse-veganstvi-jako-vynosny-business\/#breadcrumbitem"}]}]